The CICERO (CounternarratIve Campaign for prEventing RadicalisatiOn) project, promoted by Zanasi & Partners and under the coordination of the University of Turin, was funded by the European Commission under the ISFP programme with Gran Agreement no. 812613.
The goal of the CICERO project was to develop and implement a counter-narrative communication campaign aimed at preventing radicalisation leading to violent extremism, accompanied by a methodology for evaluating the campaign’s effectiveness. The campaign relied on both online and offline communication channels for disseminating a wide range of multimedia contents, produced by the consortium, to different audiences. Online communication efforts were designed to promote messages that encourage civic engagement and the assimilation of democratic fundamental rights and values embedded in EU society, supported by offline activities dedicated to amplifying the CICERO counter-narrative message.
CICERO dealt with different kinds of radicalisation narratives, ranging from those related to politico-religious extremism (e.g. jihadist), to left-wing, right-wing and single-issue extremism. The aim was to undermine the appeal of the extremist propaganda, while also providing credible and positive alternatives to the related narratives.
Civil society engagement efforts, including the organisation of “train- the-trainers” workshops directed at specific stakeholders, were undertaken to further enhance the ability of civil society to detect and cope with radicalisation leading to violent extremism. In order to maximise the effectiveness of the CICERO campaign, the consortium developed and implement a multi-layered evaluation methodology, allowing to progressively monitor and evaluate the campaign’s impact on the designated target audiences.
CICERO consortium consists of 10 partners, embracing multiple background, thus ensuring the project the necessary expertise to implement the project and successfully launch the media campaign.
Documentation
CICERO Project Partners
